Dan Zarella descubre que el mejor momento para publicar una historia en Facebook es el fin de semana y además presenta este cuadro donde demuestra que si una noticia tiene la palabra Facebook es mucho más compartida en la red social pero pasa lo contrario con la palabra “Twitter” mientras que en Twitter pasa lo mismo con “Twitter” y con “Facebook” aunque en bastante menor medida.
While I found less articles posted on the weekends those stories that were published on the weekends tended to be shared on Facebook more, on average, than stories that were published during the week. The reasons for this probably include the fact that more than half of companies in the US block sites like Facebook, so people can only use the social network at home, on the weekends. If companies let their employees access such fun sites during the work day then productivity might drop! Sometimes of course, Facebook and similar sites can be great tools for promotion and advertising. However, not all companies appreciate this. Additionally, the mainstream Facebook audience does not use Facebook for work.