Periodismo y SEO

I was working in a newsroom in Scotland when a very senior journalist asked me what all this SEO stuff was about? Journalists by their very nature demand information at rapid gun-fire speed. They and editors alike want the most complex of subjects summarized in a sentence which is easy for them to understand. So the pressure was on when said senior journalist turned to me for answers.
Rachelle Money: “It’s about creating keyword rich content,” I said feebly.
Senior Hack: “What?”
RM: “You know, like when you’re writing your top line you make sure all the most important words are in it, well, it’s the same kind of thing.”
Senior Hack: “Right, so all this crap about writing content for websites, what they really mean is writing stories, which is what I’ve bee doing my entire career?”
RM: “Pretty much.”

Una anécdota muy graciosa que es sólo una pequeña parte del post de Rachelle Money donde analiza las similitudes entre SEO y periodismo y cómo pueden convivir de la mejor manera.

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