tejiendo redes

John Gruber del Daring Fireball explica las distintas opciones a tener en cuenta a la hora de configurar un RSS de un medio. Resumiendo, si el negocio está atado a las page views es normal que pongan el RSS cortado pero ese no es el mejor modelo y hay que saber que esos suscriptores son los que más atención prestan al producto (pero generan la menor cantidad de page views) así que tiene sentido vender publicidad adentro del RSS como premium.

“The ads in most sponsored RSS feeds are indeed cheap and lousy. The ads in DF’s [Daring Fireball's] RSS feed are neither. They’re priced at a premium, and have attracted (if I do say so myself) premium sponsors.

“If you’ve got a model where revenue is tied only to web page views, switching to full-content RSS feeds will hurt, at least in the short term. The problem, I say, isn’t with full-content RSS feeds, but rather with a business model that hinges solely on web page views. The precious commodity that we, as publishers, have to offer advertisers is the attention of our readers. Web page views are a terribly inaccurate, if not outright misleading, metric for attention. Subscribers to a full-content RSS feed are among the readers paying the most attention, but generate among the least web page views.”

Vía OJB