Un blog de Mauro Accurso

Los diarios tienen las comunidades que se merecen

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Another thing that seems to escape many journalists is the direct connection between their own indifference to interacting with readers and the parlous state of their comments. If my research has taught me anything — not to mention writing columns and a blog for 15 years — it is that the surest way to improve the tone of the debate in forums or comments is to get involved in them[...]All we have left is the trust that our readers — that our community — have in us. And how do we gain and keep that trust? By telling them the truth — but also by listening to them and valuing their input, and making them an equal partner in what we are doing. Only then will we get the kind of community that really matters.

Muy interesante post de Mathew Ingram en Nieman Journalism Lab que les da algunas pistas a los editores de sitios web de diarios y pone en su lugar a los bloggers que cierran sus comentarios y que tratan de justificarse al mostrarse a sí mismos como innovadores ;)

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